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- Malik Yusef Says Kanye Gets Demonized
- Miley Cyrus Announces Big Sean & Mr Hudson Collabos
- Travi$ Scott Talks Working With Jay-Z
- Hit-Boy Talks Relationship With Kanye & G.O.O.D. M...
- Big Sean Talks ‘Hall of Fame’, Eminem, Naya Rivera...
- GLC x Get Gwop - Bag Up (Live In Chicago)
- Big Sean Talks Old Rapper Tweets, Travi$ Scott & ‘...
- T-Y Green feat. GLC - Out Here In It
- CyHi The Prynce Talks ‘Yeezus’, ‘Cruel Winter’, ‘H...
- Rick Rubin Hints At Possible ‘Yeezus’ Sequel
- Teyana Taylor Gets Her 2013 Jeep Wrangler Avorza S...
- Clipse - VIBE Digital Cover Shoot BTS
- Travi$ Scott - Reebok Classic Commercial
- Big Sean x Jhene Aiko - Beware (Live @ Powerhouse ...
- GLC & Get Gwop On the Set of ‘Bag Up’
- Kanye West - ‘Yeezus’ First Week Sales
- Big Sean - Switch Up (Live @ Powerhouse 2013)
- Clipse Cover VIBE Digital Issue
- Big Sean feat. Lil Wayne & Jhene Aiko – Beware
- Kanye West - W Magazine Interview
- Tony Williams feat. Malik Yusef & JoiStaRR – Rise ...
- Pusha T Names Top 5 MCs, Favorite Shoes & Fashion ...
- Kid Cudi Talks ‘Goodbye World’ @ LA Film Festival ...
- The Mad Rapper feat. Kanye West – Can’t Stop My Love
- Big Sean Talks New Single ‘Beware’, North West, ‘Y...
- CyHi The Prynce & King L Talk Working With Kanye West
- Big Sean Announces ‘Hall Of Fame’ Release Date
- Travi$ Scott - Quintana (Live @ O Music Awards 2013)
- John Legend Talks ‘Yeezus’
- John Legend - Tonight / Made To Love (Live on Good...
- CyHi The Prynce Talks His Involvement With ‘Yeezus’
- Kelly Rowland x Pusha T - Street Life (Live on Goo...
- S1 Explains Why ‘Guilt Trip’ Was Cut From ‘Watch T...
- Mike Dean Talks ‘Yeezus’, ‘Born Sinner’ & ‘Hold My...
- Trouble - Thank U Lord ft. Pusha T / Materialistic...
- Charlie Wilson Talks Recording ‘Bound 2’
- John Legend – Made To Love
- Kanye West ‘American Psycho’-Inspired ‘Yeezus’ Com...
- Big Sean & Naya Rivera Talk Possible Collaboration
- Kanye West Appears In Riccardo Tisci's CFDA Intern...
- Travi$ Scott feat. T.I. & 2 Chainz – Upper Echelon...
- Kanye West Premieres American Psycho-Inspired Shor...
- John Legend On the Set of ‘Made To Love’
- King L Speaks On ‘Send It Up’
- Pusha T feat. 2 Chainz & Big Sean – Who I Am
- Rick Rubin Talks Working On ‘Yeezus’
- Kanye West - Yeezus (Tracklist & Production Credits)
- Kanye West – I Am A God
- Teyana Taylor - Complex Magazine Photo Shoot BTS
- Kanye Disses Youtube
- DMP feat. Pusha T – How Many Tears
- D'Banj - Don't Tell Me Nonsense (Video)
- D'Banj feat. Big Sean & Snoop Lion - Blame It On T...
- Kanye West - New Slaves (Live In Switzerland)
- Kelly Rowland feat. Pusha T – Street Life
- Kanye West Recording ‘I Am A God’
- Kid Cudi Stars In ‘Goodbye World’ (Teaser)
- Kanye West Talks ‘Yeezus’, Grammys, Taylor Swift, ...
- Wale feat. 2 Chainz & Wiz Khalifa – Rotation (Prod...
- DJ Khaled Speaks On ‘Yeezus’
- Kanye West - ‘Yeezus’ Listening Session In NYC
- John Legend Talks Kanye West on Oprah’s Next Chapter
- Mike Dean Speaks On ‘Yeezus’ & ‘Watch The Throne 2’
- Kanye West Performs New Music @ Governor’s Ball 2013
- Rudy G feat. GLC - Rise
- Hudson Mohawke Previews New Kanye West Song
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- Kanye West & Kim Kardashian Expecting A Girl
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Rick Rubin Talks Working On ‘Yeezus’
Легендарный кофоундер дев тжема поведол как очутилсо екзекутевным продюсором ольтбома про йезуса, сообщил что конкретно но нем перелопател о так же прокомендтеровол моркетенговую стротегею донды.
When and why did you join the “Yeezus” project?
Kanye came over to play me what I assumed was going to be the finished album at three weeks before the last possible delivery date. We ended up listening to three hours of partially finished pieces. The raw material was very strong but hadn’t yet come into focus. Many of the vocals hadn’t been recorded yet, and many of those still didn’t have lyrics. From what he played me, it sounded like several months more work had to be done. I joined the project because after discussing what he had played for me, he asked if I would be open to taking all of the raw material on and help him finish it.
How would you describe the new sound he was driving for, and how you did you help him arrive there?
He wanted the music to take a stripped-down minimal direction. He was always examining what we could take out instead of put in. A good example would be the song that became “Bound.” When he first played it for me, it was a more middle of the road R&B song, done in an adult contemporary style. Kanye had the idea of combining that track with a cool sample he had found and liked – I removed all of the R&B elements leaving only a single note baseline in the hook which we processed to have a punk edge in the Suicide tradition.
Can you recall a scene from the sessions that might help people understand his method in the studio?
We were working on a Sunday [the same day West attended a baby shower for girlfriend Kim Kardashian] and the album was to be turned in two days later. Kanye was planning to go to Milan that night. Five songs still needed vocals and two or three of them still needed lyrics. He said, “Don’t worry, I will score 40 points for you in the fourth quarter.” In the two hours before had to run out to catch the plane, he did exactly that: finished all lyrics and performed them with gusto. A remarkable feat. He had total confidence in his ability to get the job done when push came to shove.
Where does “Yeezus” put him in relation to hip-hop and the broader music culture?
He is a true artist who happens to make music under the wide umbrella of hip hop. He is in no way beholden to hip hop’s typical messaging musical cliches. Hip hop is a grander, more personal form because of his contributions, and hopefully his work will inspire others to push the boundaries of what’s possible in hip hop.
To what extent have you been involved in the rollout of the album? I’d like to hear your thoughts on his “no strategy” method of promotion, for example declining to release an official video or a single.
He is pure in his art and in a form where so many choices artists make are often the result of business consideration. Kanye chooses to let his art lead. He didn’t want a premeditated commercial (single) for his album as he looks at it as a body of work. I like it anytime an artist follows his own vision of a project and doesn’t use the cookie cutter template expected of most artists. Kanye proceeds on the road less traveled and I applaud him for it.
wsj
Автор : Perajok on
14 June 2013
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Labels:
interview,
kanye west,
rick rubin
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